08 mar 2021

Keraben Grupo takes part in the “MindTile” online platform

This platform has a double objective: to showcase the main innovations and the latest trends in ceramics for interior design, and to put ceramic influencers in contact with architects and interior design and decoration professionals. The result is a body of high quality information on styles, product types, formats, colour palettes and sustainability criteria, all of which is useful to both influencers and end users. The platform has been created by the Ceramic Technology Institute (ITC) based on the InCoreTrends project.

Several ceramics companies were involved in the project, including Keraben Grupo with its three brands (Keraben, Metropol and IberoCasainfinita), along with a team of architects and interior designers. All of them are collaborating by contributing their new products to this virtual showroom, which is quick and intuitive to access.

The platform offers some extremely useful information when it comes to decision-making: for example, creating new product lines, withdrawing others that are not performing as expected, and optimizing production and sales based on the needs identified by the data obtained from the platform. This helps ceramics companies to respond effectively to the needs that arise in the field of design.

MindTile offers a whole catalogue of products categorized by habitat trends, along with all the characteristics that govern the search for ceramics in the purchasing process, which enables users to quickly and intuitively find what they need. The platform also has several sections showcasing the latest trends.

For more detailed information, visit: https://mindtile.com/es

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