For yet another year, Keraben Grupo is jetting off to Bologna (Italy) to Cersaie, one of the ceramic sector's most prestigious exhibitions. The company is set to present its strong commitment to innovation, design and naturalness through collections that pay tribute to ceramic customisation.

With the ubiquity of the Internet in practically every sphere of life, some people may think that going to a physical store has lost its value. Nothing could be further from the truth: we will explain why the in-store experience is now more important than ever. In the big digital era, the sensory has become essential. Some people have long suggested that retail is dead because of the wealth of shopping opportunities to be found in the vast digital realm, but this is a completely mistaken perspective. Today, if there is any area worth putting money on, that area is physical stores. And everything revolves around the experience that these establishments bring to bear.

Metropol’s catalogue of new products for 2021, known as "Trendsetters", is now available in PDF.

The ceramic industry is in a state of constant flux, and the extended time we have all spent in our homes due to lockdown has only accelerated this process. It is no longer about making one-off aesthetic changes, but rather adopting a new way of viewing our homes that has now become essential to understanding the function they will need to perform in the coming years.

Inscribed within a strategic commitment to research and innovation (R&I), and in alignment with the objectives stated in the EU’s Green Deal, KERABEN GRUPO coordinates the collaborative project “EROS: Economía ciRcular en compOSites: del sector eólico y aeronáutico a la industria cerámica y el transporte” (“Circular Economy in Composites: From the Eolic and Aeronautical Sectors to the Ceramic and Transportation Industries”).

The AMBICOAT project, in which KERABEN GRUPO is a partner since 2018, is entering into its final stages. The project endeavors to improve indoor environments through the degradation of organic pollutants (mainly formaldehyde) that are found in buildings, both residential and otherwise.

This platform has a double objective: to showcase the main innovations and the latest trends in ceramics for interior design, and to put ceramic influencers in contact with architects and interior design and decoration professionals. The result is a body of high quality information on styles, product types, formats, colour palettes and sustainability criteria, all of which is useful to both influencers and end users. The platform has been created by the Ceramic Technology Institute (ITC) based on the InCoreTrends project.

We have constantly aimed to provide our distribution network with commercial tools that offer value and differentiation to end customers. Thus, Keraben Grupo presents a new video of Lifeker Plus+, the ceramic finish that protects against bacteria at a time when demand for antibacterial products is booming.

The COVID-19 pandemic has paralysed the world, both socially and economically. It has led to a massive change in how we relate to each other, but also in terms of the factors we take into account when choosing a home. In this sense, the construction industry has been forced to look for new business opportunities that will improve the sector's economy.