Discover all the new products that Metropol displayed at Cersaie 2021 through a 360º tour of our stand. A design showroom that, under the creative concept “A Reflection of You”, allows visitors to immerse themselves in a memorable sensory experience in which they will see their true selves reflected. Their true essence.
The Keraben Grupo’s stand has received a multitude of visitors during the exhibition, eager to discover its range of ceramics through an innovative stand and under the inspirational legend “A reflection of you”. The Keraben Grupo’s stand has been hugely popular with buyers from all over the world, who have highlighted the concept of an open stand set up as design showroom, as well as the across-the-range consistency of the company’s products.
The paramount importance of hygiene and disinfection for our health has been highlighted by the current COVID-19 virus pandemic. It is for this reason that KERABEN GRUPO has joined efforts with another two partners in the R&D project VIRUCER, which will work on the development of ceramic tiles capable of inactivating virus. In order to achieve an efficient solution to this problem, different ceramic coatings will be tested by KERABEN GRUPO for their virucidal properties.
Metropol’s new General Catalogue 2022/23 is now available, demonstrating that we are the creators of a unique, timeless and enduring style.
For yet another year, Keraben Grupo is jetting off to Bologna (Italy) to Cersaie, one of the ceramic sector's most prestigious exhibitions. The company is set to present its strong commitment to innovation, design and naturalness through collections that pay tribute to ceramic customisation.
With the ubiquity of the Internet in practically every sphere of life, some people may think that going to a physical store has lost its value. Nothing could be further from the truth: we will explain why the in-store experience is now more important than ever. In the big digital era, the sensory has become essential. Some people have long suggested that retail is dead because of the wealth of shopping opportunities to be found in the vast digital realm, but this is a completely mistaken perspective. Today, if there is any area worth putting money on, that area is physical stores. And everything revolves around the experience that these establishments bring to bear.
Metropol’s catalogue of new products for 2021, known as "Trendsetters", is now available in PDF.
The ceramic industry is in a state of constant flux, and the extended time we have all spent in our homes due to lockdown has only accelerated this process. It is no longer about making one-off aesthetic changes, but rather adopting a new way of viewing our homes that has now become essential to understanding the function they will need to perform in the coming years.
Inscribed within a strategic commitment to research and innovation (R&I), and in alignment with the objectives stated in the EU’s Green Deal, KERABEN GRUPO coordinates the collaborative project “EROS: Economía ciRcular en compOSites: del sector eólico y aeronáutico a la industria cerámica y el transporte” (“Circular Economy in Composites: From the Eolic and Aeronautical Sectors to the Ceramic and Transportation Industries”).